Website Calculator Explained

Home

The Home page is your website’s first impression and one of its most important pages. It should immediately grab attention and guide visitors to explore further. For a streamlined option, you can choose to have a one-page website where the Home page includes all key sections, such as services, testimonials, and contact information, neatly laid out in a single scrollable design.

Include a strong headline that highlights what you do and why it matters, paired with a compelling image or video. A brief overview of your services or key benefits helps visitors quickly understand your value. Adding clear calls-to-action, like “Learn More,” “Get a Quote,” or “Contact Us,” ensures they know the next steps to take. Testimonials, featured products or services, and recent updates can make your Home page more engaging, helping it stand out whether it’s part of a multi-page site or a simple one-page design.

You are required to have a home page.

About

The About page allows visitors to learn more about your business and what makes it unique. Use this space to tell your story, including your history, mission, and core values. Sharing your team’s expertise or key milestones can build credibility. Adding photos of your team or workplace makes the page feel personal and relatable. Highlighting what sets you apart, such as your dedication to customer service or unique offerings, can leave a lasting impression. To enhance engagement, consider including a timeline, fun facts about your business, or a call-to-action like “Meet the Team” or “Read More About Us.”

Contact

The Contact page is where visitors go when they’re ready to reach out, so it needs to be clear and user-friendly. Include essential details like your phone number, email address, and physical location if applicable. A contact form is a must-have, as it allows visitors to message you directly. You can also add a map if you have a physical location, making it easier for customers to find you. Stand out by including links to your social media pages, business hours, or even a short FAQ section to address common queries. A clear call-to-action, such as “Send Us a Message” or “Get in Touch Today,” ensures visitors know what to do next.

Services

The Services section is where you showcase what you offer. If you opt for a single page, summarise all services in a clear, concise manner, using headings and bullet points for easy navigation. For better SEO and a more detailed presentation, consider creating multiple pages, with each service having its own dedicated page. This allows you to add descriptions, case studies, images, or testimonials for each service. To engage visitors, highlight the benefits of your services and include calls-to-action like “Book Now” or “Learn More.” Standout items, such as pricing options, guarantees, or unique features, can make this section more appealing.

View example: Open Link

Extra Pages

Adding extra pages allows you to expand your website with useful and engaging content about your business. These pages help visitors learn more about your story, values, and achievements, creating a well-rounded and professional website. Examples include:

Our History: Share your journey, milestones, and achievements over the years. Adding photos, a timeline, or notable events can make this page more engaging and help visitors connect with your brand.
FAQ: Answer frequently asked questions to provide clarity and make it easier for customers to find the information they need. This saves time for both you and your visitors while improving the user experience.
Awards & Recognition: Highlight any awards, certifications, or accolades your business has received. Including logos, photos, or brief descriptions of each award builds credibility and trust.
Team Page: Introduce your team members with photos and short bios to give a personal touch to your business. Sharing their roles and expertise helps humanise your brand.
Testimonials: Dedicate a page to customer reviews and success stories. Displaying positive feedback builds trust and shows the value you bring to your clients.

These additional pages help tell your story, establish your credibility, and keep visitors engaged. They also provide the perfect opportunity to showcase the unique aspects of your business that set you apart from competitors.

Systems

The Systems section includes advanced tools to help your business run smoothly, such as booking systems, payment gateways, or event management. These features provide functionality that enhances your website and makes it easier to manage your operations online.

Next is Extras

Blog or News

The Blog or News feature is an invaluable tool for keeping your website dynamic and engaging. It allows you to share updates, articles, tips, or company news directly with your audience. A well-maintained blog positions your business as an authority in your field while providing helpful content that attracts and retains customers. To make this section more impactful, include relevant images or videos, craft attention-grabbing headlines, and link to other pages on your website to encourage further exploration. Regularly updating your blog not only keeps visitors engaged but also improves your website’s SEO, helping it rank higher on Google. Adding categories or tags makes it easier for visitors to find specific topics of interest.

View example: Open Link

Special Offers

A Special Offers section is essential for showcasing discounts, seasonal promotions, or exclusive deals, encouraging visitors to take action. Use eye-catching banners or call-to-action buttons like “Claim Now” or “Shop the Sale” to draw attention. Highlight the urgency of your offers by including countdown timers or phrases such as “Limited Time Only.” This section helps convert casual visitors into paying customers by giving them an incentive to buy. Regularly updating this section with fresh offers ensures repeat visits and increased customer loyalty.

Portfolio

The Portfolio feature lets you showcase your best work and highlight your expertise. It’s an excellent way to build trust with potential customers by showing them what you’ve achieved for others. Include high-quality images or videos of your projects, along with a description of the challenges, your approach, and the results. Consider adding client testimonials or before-and-after visuals to make your portfolio even more compelling. This section is particularly valuable for creative or service-based businesses, as it provides proof of your capabilities and helps establish credibility.

View example: Open Link

Case Studies

A Case Studies section goes a step further than a portfolio by providing in-depth stories about how your business has solved problems or delivered results for clients. Include a detailed breakdown of the client’s challenges, the solutions you implemented, and the outcomes achieved. Adding statistics, visuals, or quotes from satisfied customers enhances credibility and impact. Case studies demonstrate your ability to deliver tangible results, making them a powerful tool for convincing potential clients to choose your services. This section is particularly useful for businesses offering specialised or technical services where trust is a key factor.

View example: Open Link

Take Credit Cards

The Take Credit Cards feature ensures a seamless and professional payment process directly on your website, which makes this an excellent feature to include on Invoices or Statements. Secure online payments make it easy for customers to complete transactions, reducing barriers to purchase. This is especially important for e-commerce businesses or service providers requiring deposits or upfront payments. By offering convenient payment options, you enhance the user experience and encourage conversions. Payments are SCA Compliant.

View example: Open Link

Take Call Bookings

The Take Call Bookings feature streamlines scheduling by allowing customers to book a time to speak with you. This feature is ideal for service-based businesses, consultants, or customer support teams. Provide customers with a clear view of your availability using an interactive calendar and allow them to select their preferred time slot. Automated reminders and email confirmations can further enhance the experience. This feature saves time for both you and your customers, ensuring a smooth and professional scheduling process while improving customer satisfaction.

View example: Open Link

Take Event Bookings

The Take Event Bookings feature simplifies the process of organising and managing events, such as workshops, classes, or conferences. Visitors can view available events on a calendar, read detailed descriptions, and book directly through your website. For added convenience, include options for secure payment at the time of booking. Features like automated confirmations, waitlist functionality, and calendar syncing can make this tool even more effective. This section is essential for businesses hosting events, as it improves organisation and makes booking effortless for your attendees.

You can display how many slots are available for each event, and easily control your schedule and availability. You can also accept card payments through the event booking form, allowing you to collect deposits or payments for your event. There is also an app available to allow you to manage your events from anywhere.

Event Bookings requires a Calendly subscription – $144/yr (paid directly to Calendly)

View example: Open Link

Quotation Request

The Quotation Request feature allows potential customers to submit detailed requests for quotes directly from your website. By offering an easy-to-use form, you can collect all the necessary details upfront, streamlining communication and saving time. To make this feature more effective, include fields for specific requirements, budget, and deadlines. Personalising your follow-up response with a quick turnaround can help you convert enquiries into sales. This feature is vital for service-based businesses as it provides an easy way for prospects to reach out while demonstrating your professionalism and commitment to meeting their needs.

We’ve configured the quotation system to accommodate up to four pages for gathering the required information, including the collection of personal details. Each page can feature up to four questions, ensuring a comprehensive yet streamlined process for requesting a quote. The system is fully scalable and can be expanded to handle more pages or additional features to suit your specific needs. Contact us to discuss customising the system for your business.

View example: Open Link

Extras

The Extras section lets you add additional features to further customise your website, such as logo design, SEO optimisation, or email marketing integration. These options allow you to create a tailored package that fits your specific needs and goals.

Next is eCommerce

Logo Design & Branding

A professional Logo Design & Branding package is essential for creating a strong and memorable identity for your business. A well-designed logo conveys your values and professionalism, helping you stand out in a competitive market. To enhance this, consider including branding elements like colour palettes, typography, and guidelines for consistent use across all platforms. Adding these extras ensures that your business presents a unified and polished image, both online and offline.

Read more about Branding: Open Link
Open Portfolio: Open Link

Jobs and Vacancies

A Jobs and Vacancies section allows you to easily post job openings on your website, making it a convenient hub for attracting talent. Include features like job descriptions, application forms, and a submission tracker to streamline the hiring process. By showcasing your vacancies directly on your site, you can connect with qualified candidates and position your company as a desirable place to work.

You can add and edit as many job listings as you wish, and allow applicants to apply directly from your website, and upload their CV.

Recruitment Board (e.g. Vincere or similar)

A Recruitment Board is ideal for Recruitment Agencies actively hiring or managing multiple roles. It provides a centralised platform where you can list jobs, accept applications, and manage candidate pipelines. Features like applicant tracking, resume uploads, and automated notifications improve efficiency and enhance the candidate experience. This tool is especially beneficial for recruitment agencies or businesses with regular hiring needs.

This extra requires you to have an existing Third Party integration available, such as Vincere. This will be integrated directly into your website.

Events (e.g. Eventbrite or similar)

An Events section is perfect for promoting and managing events such as workshops, webinars, or conferences. Integrating with platforms like Eventbrite enables you to handle registrations, payments, and attendee communication seamlessly. Enhance this section with features like event descriptions, speaker profiles, and countdown timers to create excitement and boost attendance. Adding a calendar or “Add to My Calendar” button makes it even easier for customers to engage with your events.

This extra requires you to have an existing Third Party integration available, such as Eventbrite. This will be integrated directly into your website.

Reservations (e.g. OpenTable or similar)

A Reservations system is invaluable for businesses in hospitality or services, such as restaurants, salons, or activity providers. It allows customers to book directly from your website, reducing friction and improving convenience. Consider including features like live availability, confirmation emails, and the ability to modify or cancel bookings. By integrating a system like OpenTable, you ensure a smooth process for both customers and staff, enhancing overall satisfaction.

This extra requires you to have an existing Third Party integration available, such as OpenTable. This will be integrated directly into your website.

Email Marketing (Mailchimp)

An Email Marketing feature helps you connect with your audience and keep them informed. We use Mailchimp to allow you to send newsletters, promotional offers, or updates directly to your customers’ inboxes. To make the most of this, include features like email templates, automation for recurring messages, and audience segmentation to target specific groups. Email marketing is an affordable and effective way to maintain customer relationships and drive sales.

This extra includes setup of a Mailchimp account, integration into the website, setup of one Mailchimp template, and running one campaign. Additional templates and campaign management is available on request.

Search Engine Optimisation (SEO)

SEO is essential for businesses looking to thrive in today’s digital landscape. A well-executed SEO strategy improves your website’s visibility, drives organic traffic, and connects you with potential clients searching for your services online. Our comprehensive approach covers everything from optimising your Google Business Profile for local searches to conducting in-depth keyword research and enhancing your website’s performance to ensure it ranks well for relevant search terms.

Consistently publishing fresh, unique, and relevant content is crucial to building trust and authority online. Our SEO service includes creating tailored content that engages your audience and strengthens your online presence. By focusing on both technical optimisation and content strategy, we help you stay ahead of the competition and achieve meaningful, long-lasting results.

SEO projects include:

Local Search Engine Optimisation
Keyword Analysis & Research
Page Speed Optimisation
Mobile Optimisation Audit
Content Review & Copywriting up to 15 pages
Google Business Profile Optimisation
Includes 2 website audits, and 2 revisions of content. Projects typically take 3 months due to Google processing times.

Learn More: Open Link

Google Ads (3 Months Management)

Our Google Ads Management service ensures your business reaches the right audience with targeted Pay per Click (PPC) advertising. Over a three-month period, your campaigns will be optimised for maximum performance, focusing on clicks, conversions, or brand awareness. We provide detailed performance reporting, ad copy creation, and audience targeting to get the most from your budget. Google Ads is an effective way to generate immediate traffic and sales while complementing your long-term SEO strategy.

Our Google Ads Management service includes setup of one campaign, audience identification, PPC campaign asset creation, performance reviews and ongoing campaign optimisation. Your Google Ads budget is paid directly by you to Google. We typically recommend an initial budget of around €200 to €400 per month, however this may vary depending on your industry, location and target keywords.

Learn More: Google Ads

Something Else (Discuss on Call)

If you have unique requirements or specific ideas not listed, our Custom Features option lets you tailor your website to your exact needs. Whether it’s a specialised booking system, a membership portal, or a unique functionality, we can work with you to bring your vision to life. Contact us to discuss your ideas, and we’ll create a customised solution that fits your business goals perfectly.

eCommerce

The eCommerce section is perfect for businesses looking to sell their products or services online. Whether you want a full online store or simply need to sell a single product or gift vouchers, this feature offers the flexibility to suit your needs. Showcase your items with engaging product pages, manage inventory, and accept secure payments directly through your website. You can also include options for discount codes, customer accounts, and order tracking to enhance the shopping experience. This section provides a seamless way to expand your reach, increase sales, and offer your customers the convenience of online purchasing.