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Online Retail Scheme

This scheme from Enterprise Ireland offers financial assistance of up to €25,000 to enhance your online presence, allowing you to tap into the growing global eCommerce market. The scheme is open to businesses with an established retail presence and with more than 10 employees. The call for 2023 is now closed.

Kearneys Pharmacy

What does it cost?

The total cost of the project is €50,000. Enterprise Ireland will fund 50% to a maximum of €25,000.

Tim Jones Family Butchers Kerry


At the end of the project, the business will pay us €50,000+vat. They will be paid back €25,000 directly from Enterprise Ireland within two weeks. We are suggesting that businesses engage with their bank and present the letter of offer to secure a bridging loan for the two weeks if they do not have the funds to hand. In 2022, grants were awarded in July and work had to be completed for the start of November.

Trants Pharmacy Listowel

Who Qualifies?

Butchers, pharmacies, toy shops, furniture or hardware stores, sports, bicycle, clothes/boutiques, essentially any business that sells products (not services) where 50% of their turnover comes from retail sales.


We have a transparent approach to all of our services. Get in touch if you have any more questions about your project.

What can I use it for?

The online retail scheme can be used for the development of an eCommerce website, a mobile app, digital marketing strategies, and integrations with your existing POS systems.

What requirements are there to qualify for the scheme?

Your business must have an established retail premises based in Ireland, with more than 50% of your turnover coming from B2C retail activities. You must employ at least 10 full time employees. You must have an existing online presence (e.g. a website, social media accounts).

How much funding is available?

Enterprise Ireland will provide funding up to the maximum grant available being €25,000.

I’ve received the grant before, can I apply again?

Absolutely, there is no limit on how many Online Retail Schemes you can receive, however the project must be different and show significant improvements over your current online activities.

How often is the Online Retail Scheme available?

The scheme typically runs once a year, and is usually announced in April/May.

How long does the project usually take to complete?

Approval is usually granted in July for your project. You typically get 3 to 4 months to complete your project and draw down the grant.

Is there a list of businesses that do not qualify?

  • Mechanics
  • Tyre fitters
  • Tattoo artists
  • Funeral directors
  • Medical
  • Dental
  • Vets
  • Accountancy
  • Legal services
  • Travel agents
  • Beauty services
  • Hair salons
  • Mortgage / Insurance brokers
  • Car dealers
  • Purchasing groups
  • Franchisees of retailers who have an online presence 
  • Agricultural, Fishery
  • Hospitality & leisure, hotels, B&Bs, restaurants, coffee shops 
  • Pubs 
  • Gambling
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